A brand that was born out of the strength and tenacity of two women,
related through a familial relationship and through the bond of work.
Now, a reluctant successor, Ashima Singh’s niece and Leena’s Singh’s
daughter, Rhea Singh takes helm at AL, as the Director Strategy of the
label. Deeply inspired by the simple and the compound at the same time,
Rhea brings forth an optimistically transgressive approach, devoid of
expectations of buoyant assumptions.
DLF Emporio the multibrand stores in India and luxury shopping malls in gurgaon offering luxury fashion brands in Delhi Ashima Leena include giorgio armani, louis vuitton, Rose Store and Burberry.
AL is based out of the outskirts of the capital city. The AL doorway leads to a vast body of work that comprises of a niche country-wide clientele for Indian Couture, international loyalists for wedding trousseaux, government projects, inter-cultural associations and a strong focus on multidisciplinary design.
Famed for one-of-a-kind ensembles, AL has never resorted to a revised-pricing format, even at the end of a season. This is as much a business decision as it is a function of the passivity of a premium luxury product that is self-limiting and decidedly so. AL Essential Editions as well as the textile derived ready-to-wear are housed at the AL flagship at the DLF Emporio, New Delhi.
DLF Emporio the multibrand stores in India and luxury shopping malls in gurgaon offering luxury fashion brands in Delhi Ashima Leena include giorgio armani, louis vuitton, Rose Store and Burberry.
AL is based out of the outskirts of the capital city. The AL doorway leads to a vast body of work that comprises of a niche country-wide clientele for Indian Couture, international loyalists for wedding trousseaux, government projects, inter-cultural associations and a strong focus on multidisciplinary design.
Famed for one-of-a-kind ensembles, AL has never resorted to a revised-pricing format, even at the end of a season. This is as much a business decision as it is a function of the passivity of a premium luxury product that is self-limiting and decidedly so. AL Essential Editions as well as the textile derived ready-to-wear are housed at the AL flagship at the DLF Emporio, New Delhi.
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